Culture

Digital messages in films

Our Society, lives and technology are changing. Communication is everywhere from our desks to our pockets. We are – almost – all connected.

When you are going to watch a film, there is usually a message asking the audience to switch devices off or alternatively choose “silent mode”.

However, movies do have too mobile phones smartphones in their stories. But, it is never that easy to show what the person actually receives or sees on the touchscreen.

Tony Zhou is a huge film fan and has decided to go through this point in detail with several examples.

A Brief Look at Texting and the Internet in Film” is a short documentary covering this topic with various ways showing how films have embraced the 21st century and progress of the digital world in our daily lives.


 

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Design

Graphic design is everywhere

A few years back most people would create some illustrations by simply drawing with pen and papers.

Then illustration became graphic design. Something sounding slightly more creative and trendy. Equipment was needed.

With the options to draw, delete, restart and retouch and adjust on a computer screen everything became faster, more detailed and with a multitude of options, that pen and paper didn’t give.

New generations and media agencies were able to develop a new way of selling and advertising. The visual effect was and became important.

Nowadays, pupils in primary schools learn how to use computers and most families have embraced electronic devices and owning a tablet is something common.

Then, colleges and other schools are directing students towards creative fields. Being part of a digital media agency is now seen as something prestigious. Even libraries have a section dedicated to IT and access to software allowing the exploration and discovery of a new dimension: working digitally is the norm in the 21st century.

Being employed or getting a job in the media world is not that easy because skills, knowledge and being able to adapt with the constant evolution of technology is essential too.

There is the other “thing” of having a website.

Being online with a great design and visual identity is something to study in depth, because there are so many means to build a site. There are also different costs.

Buying a cheap template won’t bring the same results and have the identical impact as a bespoke digital presence.

It is all about the budget and the target audience you want to reach.

Defining the layout, colours and navigation will – almost – need a close study to make sure that everything blend with a smooth synergy in a  perfect manner. It is about looking good but essentially being user-friendly too. No one wants to struggle when reaching a homepage or it is an inevitable disaster.

Social media and your ego

Social media and your ego

When working for a marketing campaign it is vital that the message portrayed through the drawing is immediate. People have no time to think twice when seeing a poster – it needs to be unique with something distinctive.

Agencies are using various techniques to get the message to the public rapidly and efficiently: London Underground, Instagram and social media participation too with a specific hashtag where the users are directly involved by posting their own photographs according to the guidelines given in a short brief by the company. It is usually a big success as everyone likes to be part of something different and eventually win a prize or be featured in a magazine (whether hard copy or digital).

Golfer and music notes

Golfer and music notes

With the availability of touchscreen smartphones and possibility to take photos rapidly on the move and then share them with the World, our Society is changing and everybody wants to be considered and seen as a “creative“.  Is everyone a photographer? The answer to this question could bring a long debate similar to “what is art“.

No one is interested in being ignored or hidden in a mindless job. Are people daydreaming and having high hopes which will never be fulfilled?

An illustrator can be a graphic designer because it goes from paper to screen. What is essential is to have the right foundation to then expand on another level and outreach the digital jungle. Arrogance won’t win, but respect, patience and open communication will bring success.

Newcomers must stop to think that becoming number one is obtained by just showing a certificate/diploma. It is about the attitude and ethic as well. Learn from others and adapt then choose/develop your own style in order to be accepted and noticed into that nearly private circle.

A lot of individuals would like to become THAT graphic designer in demand. A normal thought applicable in the entire creative industry including:

  • music,
  • dance,
  • acting and writing,
  • photography.

It is by working thoroughly and constantly that a positive outcome is possible. What we see when taking public transports is the fruit of clever minds who mix the right fonts, shapes and colours giving the right balance to a finished design. A visual cocktail with the right ingredients can make your commute more enjoyable.

Tube Map covers by creative artists

Tube Map covers by creative artists

 

 

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Affairs

Paperless and digital environment

The improvement of technology has changed our daily tasks and way of living too.

Remember the years when sending letters and using typewriters? There was the telex and fax which started to turn things around as it was then possible to send a document by using a phone number and dial-up connection.

The internet started to be available to offices and homes with the first PCs with monochrome screens – such as Commodore64 and Amstrad1512 – finding their way to households. A real little revolution in the mid 80s.

Commodore 64 and modem

Commodore 64 and modem

The progress moved fast and Macintosh and IBM were seen as pioneers,  but seemingly more business orientated.

Most families discovered the joy of having a machine able to complete some tasks and also play with/against them. Then e-mails became a new way of communication without the hassle of looking for envelopes and stamps – except for legal documents. Everything can be scanned and printed.

For some firms it is essential to delegate the management of incoming messages – some of them can be vital for deals, offers and contracts.

This is also the time when individuals started to want things to happen faster.

Catalogue shopping/ordering was a common way to have items delivered to your doorstep. However, it could take up to two weeks to receive the new pair of shoes or cardigan…and no one moaned about the (long) process or even if the delivery was redirected, delayed or missed. There was no alternative.

Nowadays, it has to be fast and precise, with eventually the approximate time when the parcel will go from the driver’s hands to yours.

Concerning public transports, there is the monthly or permanent pass with a chip which can then be topped-up at ease. This allows travellers/commuters to avoid endless queues at the dedicated counters during rush hours. The Oyster Card for London buses and Underground is a prime and successful example. Airlines and train companies also introduced the e-ticket meaning less cost for them and no postage as well.

There is also the world of photography with SD and CF Cards for DSLR cameras – films being almost obsolete.

Photographic film roll negative

Photographic film roll negative

The next change is for drivers: tax disc will be axed after 93 years from 1st October 2014. This means that there will be less clutter on your windscreen and the rounded vinyl sticker or tax disc holders will have no purposes to be there anymore. However, the tax remains in place…confusing, isn’t it.

…The disc was introduced in 1921 but officials say it is no longer needed with the DVLA and police now relying on an electronic register… Source

With the past recession everyone is trying to cut costs (still now in 2014) and going digital is the way forward. Paperless offices aren’t that new, but more and more employers are finding it essential to reduce general expenses such as stationary for instance, or even irrelevant desk/wall calendars as everything can be found online.

Company going green

Company going green

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