A few years back most people would create some illustrations by simply drawing with pen and papers.
Then illustration became graphic design. Something sounding slightly more creative and trendy. Equipment was needed.
With the options to draw, delete, restart and retouch and adjust on a computer screen everything became faster, more detailed and with a multitude of options, that pen and paper didn’t give.
New generations and media agencies were able to develop a new way of selling and advertising. The visual effect was and became important.
Nowadays, pupils in primary schools learn how to use computers and most families have embraced electronic devices and owning a tablet is something common.
Then, colleges and other schools are directing students towards creative fields. Being part of a digital media agency is now seen as something prestigious. Even libraries have a section dedicated to IT and access to software allowing the exploration and discovery of a new dimension: working digitally is the norm in the 21st century.
There is the other “thing” of having a website.
Being online with a great design and visual identity is something to study in depth, because there are so many means to build a site. There are also different costs.
Buying a cheap template won’t bring the same results and have the identical impact as a bespoke digital presence.
It is all about the budget and the
target audience you want to reach.
Defining the layout, colours and navigation will – almost – need a close study to make sure that everything blend with a smooth synergy in a perfect manner. It is about looking good but essentially being user-friendly too. No one wants to struggle when reaching a homepage or it is an inevitable disaster.
When working for a marketing campaign it is vital that the message portrayed through the drawing is immediate. People have no time to think twice when seeing a poster – it needs to be unique with something distinctive.
Agencies are using various techniques to get the message to the public rapidly and efficiently: London Underground, Instagram and social media participation too with a specific hashtag where the users are directly involved by posting their own photographs according to the guidelines given in a short brief by the company. It is usually a big success as everyone likes to be part of something different and eventually win a prize or be featured in a magazine (whether hard copy or digital).
With the availability of touchscreen smartphones and possibility to take photos rapidly on the move and then share them with the World, our Society is changing and everybody wants to be considered and seen as a “creative“. Is everyone a photographer? The answer to this question could bring a long debate similar to “what is art“.
No one is interested in being ignored or hidden in a mindless job. Are people daydreaming and having high hopes which will never be fulfilled?
An illustrator can be a graphic designer because it goes from paper to screen. What is essential is to have the right foundation to then expand on another level and outreach the digital jungle. Arrogance won’t win, but respect, patience and open communication will bring success.
Newcomers must stop to think that becoming number one is obtained by just showing a certificate/diploma. It is about the attitude and ethic as well. Learn from others and adapt then choose/develop your own style in order to be accepted and noticed into that nearly private circle.
A lot of individuals would like to become THAT graphic designer in demand. A normal thought applicable in the entire creative industry including:
- acting and writing,
It is by working thoroughly and constantly that a positive outcome is possible. What we see when taking public transports is the fruit of clever minds who mix the right fonts, shapes and colours giving the right balance to a finished design. A visual cocktail with the right ingredients can make your commute more enjoyable.