Where to start without being patronising? Technology: your smartphone and the way you communicate with friends, family and colleagues.
Back in 2000, rare were mobile phone owners. It was rather pricey from the handset to the contract and the calls and texts as well.
Thankfully, the pay-as-you-go and contract options were made available according to the client’s budget.
There were also the terms and conditions concerning most contracts: initially for 12 months, then 18 and now even 24 and more. Whereas the top-up alternative gives a sense of control of what not to spend according to the data allowance. There is something for everyone.
Nowadays, some individuals have two devices depending on their occupations. So, it can be a real struggle to keep on top of everything. But this is not the issue. People’s behaviour is considerably changing.
Walking past a coffee shop/restaurant, it is not rare to see a family sitting around a table and all members just staring at their little touchscreen while connected to the free WiFi from those public places. This is worrying. Many years back the television almost destroyed the heart of the family life when having dinner in the living room. But, since the internet has reached our “home sweet home” things can nearly go out of control. In some households, parents are texting their children when the food is on the table and vice-versa. What is happening to the family spirit?!
Also, when it is advertised that such or such download is free – whether a new App or a wallpaper – is this really the case? What about the data usage? It occurred that a child would download various games and parents would get the bad surprise of a high bill, when playing online.
Is online addiction a condition associated to the 21st Century?
The Drum has reported the following:
“…adults set to spend 8.5 hours a day consuming digital media this year, most of it on smartphones…“
Read full article HERE.
But owning a device full of technology is NEVER enough. It is common to see people reading the news on a tablet – multitasking regularly and dealing with incoming emails on their latest smartphone. What can be called “latest” these days, when new products are already on the drawing board on the day of the actual new release?! This is current and affects also compact cameras and DSLRs.
The digital industry is booming, no doubt about it. Are we missing something?
Are we becoming über-materialistic?
Prime examples: people queueing in front of Apple Stores – global fact – when a new mobile, tablet, mp3 is launched.
Yes…technology is a great tool for all of us and certainly even more for businesses. Despite of the high price, there are buyers because there is the “envy factor” to have the fresh trendy look…whatever the sacrifice for the rest of the month.
With the Business Insider revelation:
“…it’s prediciting Apple releases a 4.7 inch iPhone and a 5.5 inch iPhone this year…“
the fever will certainly reach another level.
The other fun – maybe even disturbing observation – is that some members of the public will be ready to wait hours to get an exclusive (eventually limited edition) free promotional fridge magnet or sticker. Are we losing/missing the sense of real life and submerging ourselves in a parallel/utopian world?!
When looking at taxi/delivery drivers, builders and even private bankers during their lunch breaks, it is no more about sharing stories but playing meaningless games and hitting highest scores. Can this be real? Whatever the social class these people belong to, there seems to be a general attraction for online activity (including social media) and overload of technology in our lives.