No need to say that nowadays everyone…whatever the age bracket, is making various queries via search engines such as Google, Bing and Chrome.
But culture in general is changing, it is a bit like fashion. There are trends…
In the past decade, people would still refer to books/directories to find what they were after:
- city map for a specific street/road
- phone number
- closest cinema/restaurant
and the list goes on.
Automatically and almost naturally, since the smartphones appeared, searches are done online. It is (generally) faster and more accurate too. It is literally at our fingertips.
If a friend is asking you for a question, you can even send him/her a link with the results, thanks to LMGTFY.
But what has dramatically changed is the way we actually use Google.
First of all, it is more than just a page with a search box – it is a factory which analyses what goes online and
almost moderates it: Googleplex.
There is also the occasional Doodle to celebrate something special.
But the online activity is getting more and more important: social media helps it.
Some users operate on multiple platforms. For instance, using Facebook to post on Twitter and share thoughts, ideas and images.
But Siri on iPhone is maybe what triggered the changes of queries on search engines. It is no more about short words but something slightly longer to get a more precise answer.
Google semantic search is similar.
The longer your question is and the faster you will get what you want to know.
The other innovation has been the geolocation for most devices. This also drives more accurate results. However, not everyone likes such service because some individuals see this as a breach of privacy!? This can be turned on/off by the user…no fear about such matter.
The internet culture is surely a real revolution in our daily lives. Some users can’t live without being connected and if their phones are left at home…they are lost – this is how important it is!
Searching for “cinema times” or “investment property” can bring different results according to where you are and whether your geolocation is active or not. It can be confusing indeed. The alternative and to make sure that you will get what you wish is to add the town/city name.
Some avid “internet searchers” like to use Google Chrome Incognito feature:
“For times when you want to browse the web without saving certain info, you can use incognito mode in Google Chrome. Here’s how incognito mode works:
Web pages that you open and files that you download while you’re incognito aren’t recorded in your browsing and download histories.
All new cookies are deleted after you close all incognito windows that you’ve opened.
Changes you make to your Google Chrome bookmarks and general settings while in incognito mode are still saved.“
Consequently, irrelevant clutter is not kept and it makes searches cleaner and neater too.
If you wish to know more about search engine semantic check this detailed article HERE.